ABOUT

Lasoul Premium Belgian Chocolate

The ultimate destination for premium Belgian chocolate that exudes luxury and sophistication. Our chocolates are crafted with only the finest ingredients sourced from organic origins, and each piece is wrapped in premium Belgian chocolate that melts in your mouth.

Our Story

Soulful Indulgence & Gift Destination

Welcome to LASOUL – the ultimate destination for premium Belgian chocolate that exudes luxury and sophistication. Our chocolates are crafted with only the finest ingredients sourced from organic origins, and each piece is wrapped in premium Belgian chocolate that melts in your mouth. We believe that chocolate is not just a treat but an experience that brings people together, evokes feelings of indulgence, love, and appreciation. That’s why we offer personalized messages on all of our boxes and jars, making every gift a unique and unforgettable expression of your emotions. At LASOUL, we are driven by the mission to deliver an experience that is nothing short of exceptional. Our passion for self-expression and attention to detail has made us the preferred choice for personalized Belgian chocolates. We strive to create a community that celebrates the love of chocolate and a passion for expression. Our menu features a variety of treats, including wafers wrapped in premium Belgian chocolate, chocolate sheets with nuts, dates filled with premium ingredients, and pretzels dipped in chocolate. Each piece is handcrafted with the utmost care and attention to detail to ensure a luxurious and unforgettable experience. At LASOUL, we specialize in personalized corporate gifting. Our charming boxes and personalized chocolates make the perfect gift for any occasion. Whether you’re thanking a client or rewarding your team, LASOUL’s chocolates are sure to leave a lasting impression. Our commitment to quality and service is unwavering, and we take pride in providing our customers with an exceptional experience from start to finish. We strive to make every interaction with LASOUL a truly luxurious and memorable experience.

So, indulge yourself or surprise someone special with LASOUL’s premium Belgian chocolates that are designed to delight and impress. With LASOUL, you can be sure that every bite is infused with love and care, making every moment truly special.

Lasoul Team

Premium Belgian Chocolate

Meet Our Founder

Lena Kurban Rouhana - Founder

Lena Kurban Rouhana is the Founder of LaSoul, a personalized Belgian chocolate company based in UAE. Lena is a doctor in diversity & inclusion from Grenoble Ecole de Management, France. Her work emphasis gendered leadership and women careers. She is a highly accomplished individual who has made significant contributions as a university teacher and entrepreneur. With a passion for education and business, Lena has excelled in both fields, leveraging her expertise to inspire students and create innovative ventures.


She has been an entrepreneur since 2008 who keeps a keen eye on opportunities also, she has taught business in several universities in Lebanon, Saudi Arabia and currently is teaching in a reputable university in UAE. She has published a number of articles in conferences, magazines and ranked business journals.


Lena is a big believer in the diversity at the workplace and the great value that women add to companies. She takes every opportunity to participate in diversity councils and women career related workshops.